HITACHI CONSTRUCTION MACHINERY

The European construction industry will be congregating in Zaragoza from Tuesday 22 April until Saturday 26 April for the 14th Smopyc exhibition. Hitachi Construction Machinery (Europe) NV (HCME) will join hundred of other exhibitors in displaying new additions to its product range line-up. It will be supported by its Spanish dealers, HJM, Moviter and Serex on stand numbers A/31-35 in Hall 6 and B-D/7-12 in the outside area to welcome approximately 80,000 visitors from the domestic market and other countries.

Smopyc is only held every three years at the Feria de Zaragoza, so there will be a wide range of developments for HCME to promote since the last show in 2005. This includes Hitachi Zaxis-3 excavators, zero-tail swing mini-excavators and ZW wheel loaders, as well as highlighting special applications.

The overall theme of the HCME stand will be one of versatility. Hitachi provides reliable solutions for a wide range of industry sectors, such as general construction, quarrying and demolition – all relevant to the Spanish and other markets. This will be depicted by the choice of 20 different machines on display.

Among the new models will be the ZX60USB-3 mini-excavator and ZX85USB-3 and ZX135US-3 mid-range crawler Zaxis excavators.

HCME will also be promoting its marketing initiatives for 2008 at Smopyc. “Made by Hitachi” highlights the important part played by the Hitachi Construction Machinery factories in Japan for the design and development of new Zaxis excavators and other machines.

“My Hitachi Experience” allows customers to share their views on what it’s like to live and work with Hitachi construction equipment. As well as embracing the theme of versatility across various industry sectors, visitors will be able to relate to the real life experiences of man and machine in the field at the show and via the new dedicated website www.myHitachiexperience.com.