HITACHI CONSTRUCTION MACHINERY

Our mission is clear. Think global; act local. Keeping an open mind to the end-user's problems and needs.

We represent leading global manufacturers of construction and mining equipment

• We aim to satisfy our customers’ needs through guaranteeing efficiency and quality in all aspects of our business activities

• We help our customers to perform their job more safely, ecologically and productively, thus contributing in creating better places for people to live in

• We can continue to exist only because we are better at performing and improving our processes than anybody else

• We require our profit to grow steadily for satisfying all our stakeholders who supply us with various resources

Customer satisfaction

• We provide our customers with reliable products of lasting value and dependable services

• We are committed to make any effort to ensure and enhance customer satisfaction

• We promptly and accurately respond to a wide variety of customers’ requirements

• We are eager to know about our customers and their needs better than competitors

• We are keen to know whether our customers are really satisfied with our products and services

• We make continuous efforts to integrate customer’s needs and market requirements into our product development and quality improvement

People

• Our people are the source of our strength

• Success of our company relies upon the enthusiasm, commitment, expertise, professionalism, creativity and challenging spirit that is in every individual

• Every individual makes efforts to improve the capabilities required for the job

• Our company supports and encourages such efforts by providing an appropriate working environment

• We are a team

• We treat each other with respect and trust

• We communicate openly and sincerely based on facts, using quantitative expressions when possible to ensure the effectiveness and objectivity

• We coordinate closely with each other to make sure we are working towards the same targets

• We cooperate with each other to combine each individual’s potential power to achieve the best results

• We contribute to each other’s activities to enjoy together the rewards of our efforts

Total Care

• To achieve customer satisfaction quality, health and safety and environmental care must be our first priority

• Total care is the result of our efforts to satisfy needs of those within or outside our company who receives output from any of our business processes

• Every individual takes responsibility for the output and continuously strives for excellence in quality of the product, to reduce energy consumption and waste production and to maintain a safe and healthy working environment

• We recognize that every process is interrelated

• We practice good communication and close cooperation to integrate our efforts for total care improvement

• We regard innovation as the key for continuous improvement our total care system

Challenge for changes

• We are living in the age of rapid changes

• We seize opportunities arising from the changes in our business environment

• We proactively change the way we conduct our business to get ahead of change in the world

• We boldly try new ideas with organized dynamism, taking carefully calculated risks